Data Integration: Helping Startups Operate Efficiently and Gain the Competitive Advantage

“Startups are keeping head counts low, and even eliminating management positions, by replacing them with a surprising substitute for leaders and decision-makers: data.”

This is the subject of an article in The Wall Street Journal that ran Sunday, April 19.  “Every time people come to me and ask for new bodies it turns out so much of that can be answered by asking the right questions of our data and getting that in front of the decision makers,” says James Reinhart, CEO of online secondhand clothing store thredUP.

The same or similar stories were told to the author of the article by dozens of other startups. In the past, companies operated by giving managers control over data and those who actually needed the data to make day-to-day decisions had to get in line and wait for the manager to give it to them. Even just a few years ago, the author points out, databases were massively expensive and business intelligence software cost millions of dollars and could take months to install. So it made sense to limit access to managers.

This is not the case today. Thanks to user-friendly, cost-effective data integration software, business users no longer need a manager, or even IT, to hand them the information they need. They can get it themselves, when and where they need it, and make decisions much more quickly and accurately.

It isn’t news anymore that businesses are collecting terabytes of data to analyze and use as a competitive advantage. Now, with affordable software that doesn’t require an experienced programmer to extract meaningful data, every employee has the tools to gather information and make decisions.

The new role of business users in the manipulation and analysis of data doesn’t mean that IT isn’t needed any more. Now data scientists can focus on what they are really good at—making sure the software is working correctly and integrating with other company systems, writing code for customization, and ensuring that the data is clean.

Affordable, intuitive data integration software like our Centerprise Data Integrator is helping to tame the data revolution and ensure that startups have the best competitive advantages possible.